{"id":39406,"date":"2025-05-12T19:46:24","date_gmt":"2025-05-12T14:16:24","guid":{"rendered":"https:\/\/matribhumisamachar.com\/en\/?p=39406"},"modified":"2025-05-12T19:46:24","modified_gmt":"2025-05-12T14:16:24","slug":"if-purity-had-a-face-it-would-be-hers-annapurna-group-salutes-mothers","status":"publish","type":"post","link":"https:\/\/new.matribhumisamachar.com\/en\/2025\/05\/12\/if-purity-had-a-face-it-would-be-hers-annapurna-group-salutes-mothers\/","title":{"rendered":"If Purity Had a Face, It Would Be Hers: Annapurna Group Salutes Mothers"},"content":{"rendered":"<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-39407\" src=\"https:\/\/new.matribhumisamachar.com\/en\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-12-at-11.54.26-300x169.jpeg\" alt=\"\" width=\"300\" height=\"169\" \/><\/p>\n<p style=\"text-align: justify;\">12th May, 2025 \u2013 This Mother\u2019s Day, Annapurna Group releases the campaign \u2018Where Purity Begins\u2019, a film that feels less like advertising and more like a moment of reflection. It is not only a celebration of the strength of Indian womanhood but pays quiet heartfelt tribute to something we all feel but rarely acknowledge: the deep, unspoken power of mothers.<\/p>\n<p style=\"text-align: justify;\">At the heart of the film lies a simple yet profound insight\u2014purity isn\u2019t something loud or glowing. It\u2019s something you feel. It\u2019s unspoken, yet deeply trusted. Just like a mother. And just like Annapurna, a brand that has stood for nourishment with integrity, generation after generation.<\/p>\n<p style=\"text-align: justify;\">Through this video, Annapurna Group not only honours mothers but also reinforces its long-standing commitment to \u201cYour Right to Purity\u201d. Just as a mother remains a quiet, constant force of care and truth, Annapurna pledges to uphold the same values in every product it creates. Whether it\u2019s the food we eat or the everyday essentials we trust, purity, honesty, and presence are the non-negotiables.<\/p>\n<p style=\"text-align: justify;\">\u201cAt Annapurna we are committed to securing the consumers\u2019 right to purity when it comes to food. This has been our objective since 1952, and stringently maintained in the food products that we have been offering\u201d says Mr. Subir Ghosh, Managing Director, Annapurna Group. \u201cAs we infuse the purity of motherhood in everything that we create, it is only appropriate that we salute all mothers on this Mother\u2019s Day.\u201d adds Mr. Ghosh.<\/p>\n<p style=\"text-align: justify;\">Directed by Vinay Jaiswal, this film offers a fresh take on the purity of motherhood. Backed by Artha Creations \u2014 a Bombay-based production house known for powerful storytelling and impactful productions.<br \/>\nWatch the campaign film here:<\/p>\n<p><iframe loading=\"lazy\" title=\"If purity had a face - It would be hers | Mother\u2019s Day | Annapurna Group | #YourRightToPurity\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/_4BGiOPmQKk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: justify;\">As the film concludes, it leaves no doubt:<br \/>\n\u201cIf purity had a face, it would be hers.\u201d<\/p>\n<p style=\"text-align: justify;\">Featured Article<\/p>\n","protected":false},"excerpt":{"rendered":"<p>12th May, 2025 \u2013 This Mother\u2019s Day, Annapurna Group releases the campaign \u2018Where Purity Begins\u2019, a film that feels less like advertising and more like a moment of reflection. It is not only a celebration of the strength of Indian womanhood but pays quiet heartfelt tribute to something we all feel but rarely acknowledge: the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":106422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52890],"tags":[],"class_list":["post-39406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-miscellaneous"],"_links":{"self":[{"href":"https:\/\/new.matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts\/39406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.matribhumisamachar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.matribhumisamachar.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/new.matribhumisamachar.com\/en\/wp-json\/wp\/v2\/comments?post=39406"}],"version-history":[{"count":0,"href":"https:\/\/new.matribhumisamachar.com\/en\/wp-json\/wp\/v2\/posts\/39406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.matribhumisamachar.com\/en\/wp-json\/wp\/v2\/media\/106422"}],"wp:attachment":[{"href":"https:\/\/new.matribhumisamachar.com\/en\/wp-json\/wp\/v2\/media?parent=39406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.matribhumisamachar.com\/en\/wp-json\/wp\/v2\/categories?post=39406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.matribhumisamachar.com\/en\/wp-json\/wp\/v2\/tags?post=39406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}